Brilliant Polymers – How to emerge stronger from COVID-19
Mumbai, India, 24 September 2022 – Despite the COVID-nineteen pandemic, Vivid Polymers expects to grow at over fifteen% in the current financial year (Apr 2022 to March 2021). In this update we are sharing our views and experience with regard to the pandemic and its impact on our industry – the supply of laminating adhesives to the flexible packaging industry.
Businesses today are faced with unprecedented challenges as they continue to navigate the impacts of the Covid-19 pandemic. The pandemic is irresolute the fashion we live, work and apply applied science. Equally the world adjusts to its new normal, business organisation leaders need to rethink strategies to drive resilience and sally from this crisis stronger. We need to turn this massive challenge into meaningful alter and so we tin survive and thrive. At Brilliant Polymers nosotros have adapted to the on-going crunch by focusing on cardinal areas.
Safety first – our team and our community
Employee and customer safety is a priority. We immediately implemented a work-from-home policy for all non-essential squad members. In the beginning week of April, the authorities listed packaging and its coincident raw materials every bit 'essential service' sectors, and we were able to restart our operations to meet the demands of the flexible packaging industry. Our laminating adhesives course an integral part of flexible packaging which in turn is essential for the packaging of food, consumer goods and pharmaceuticals.
Just key members of our operations squad and front end-line found workers take been permitted to be physically present at our site and measures take been implemented to safeguard their health and safety. Regular Toolbox Grooming sessions are held in accordance with the latest Ministry building of Wellness guidelines and personal protective equipment such every bit masks and sanitizers are available to all staff. Clear and unambiguous rules to ensure health and prophylactic have been put in place and are supplemented with daily eReminders. Further, in addition to best in class health benefits, special Covid-19 wellness insurance has been put in identify for all employees.
In addition to our employees, we believe that we have a responsibility to the customs in which we operate. In the days after the pandemic struck, members of our team ventured into the local community and made donations of nutrient staples and hygiene products to the near vulnerable. Our CSR team continues to evaluate and pursue initiatives to safeguard the lives and livelihoods of those most affected in our community.
Embracing a digital future
The time to come of work, defined by the utilise of more automation and engineering science, was always coming, Covid-19 has hastened the pace. Brilliant's employees across all functions accept learned how to complete tasks remotely using digital communication and collaboration tools. Advice has been ramped up significantly with daily updates and interactions and amongst team members.
Customer service and technical back up has likewise shifted to a digital platform to ensure uninterrupted and clear advice with our customers and to facilitate an understanding of their shifting needs. In the initial stages of the lockdown, product trials were run through virtual support. Now, equally we move into the unlock phase, in some states we are able to offering local support likewise, backed upwardly with virtual support from team leaders. Frequent and clear communication ensures that our Promise of Technology, Quality and Service with every supply is upheld.
Building operational resilience
Our business organization model encompasses geographical diversification with countrywide and international depots and stock points to mitigate regional risks. This enables us to maintain steady and timely supplies of our adhesives to customers throughout the lockdown despite localised restrictions.
Brilliant Polymers is reassessing supply bondage to protect confronting a wider and more astute range of potential shocks. We take acted apace to rebalance our global supply chain every bit new technologies and consumer-demand patterns encourage regionalization of supply. We expect this trend to accelerate.
Active operating model
At Brilliant we pride ourselves on our ability to move apace to reply to customer needs. The pandemic has strengthened our commitment to maintaining an efficient feedback loop whereby new information is used to drive strategic decision-making and quick response times. We believe that future business organisation success will depend on the ability to arrange to the unexpected or improbable.
In the days later on the pandemic struck, we focused on our product range to ensure that all products were in stock, all the time, in club to encounter customer demand. In the first few months, in that location was an unprecedented need for laminating adhesives due to loftier demand from the flexible packaging sector; most food, consumer appurtenances and other FMCG particular supply chains had been de-stocked, plus with the population at domicile, at that place was large calibration demand. We increased our manufacturing capacity to run into this demand and saw record levels of production and sales in July 2020. Thereafter the trend has somewhat stabilized, though nosotros see similar cycles playing out in many of our exports markets, leading to a continuous period of orders.
It is articulate that the pandemic is transforming our social and economic lives, paving the manner for a new normal. It has demonstrated the importance of digital collaboration in a menstruation of global self- isolation. While the priority remains to ensure everyone is safe, a crisis of this scale reveals not just vulnerabilities, but besides opportunities to acquire and arrange. It has forced us to reimagine our business models, non just for brusque-term survival, but for long-term resilience. Our teams are fast adapting to the new normal and ensuring that nosotros support the increased demand with our Promise of Technology, Quality and Service with each supply. We believe that this power to pin and conform to the new normal will enable usa to go on to be the market leader in our industry.
Source: https://packagingsouthasia.com/application/brilliant-polymers/
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